SO WHERE IS IT ? Your “marketing plan” Aren’t you suppose to have one? I’m sure that every large corporate SEED COMPANY in the world has one. Pays experts for them. But do they relealize yet that the “INTERNET” and yes the “Seed Internet” is the bigger single driving force today that really matters to your customers?
LAUGHS. It’s true when you think about it. NOT Radio. (with the tractor radio?). NOT TV… While your farmer-customer is waiting for his dinner on the table? AND CERTAINLY NOT Newspaper or even trade magazines.
THE BIGGEST MARKETING FORCE IN SEEDS is the INTERNET and the WEBSITES THAT make it the internet . The internet doesn’t make it. ITS the DOMAIN NAMES and SEARCH ENGINES that put you in touch … That’s the suggestions… And then the addresses and locations and directions.
BUT USING ALL THAT TO FIND THE “CONTENT” … THIS IS WHAT YOUR USER WANTS. HE/SHE WANTS ANSWERS PLUS SOLUTIONS & RESULTS. = Sales for your company !